Musings: Brand Extensions = Stress multipliers

M 1.  Do you remember that tomato-based juice called V8?   It used to be a single choice – that was it, take it or leave it.   Now, however, at my local SuperMarket, there are 35 flavor and size types of V8 Juice to choose from!

What happened?   My son, Clint, who sells to the grocery business, says this is called Brand Extension, the purpose of it being to command more “facings” or space on each store’s shelves, and thereby sell more kinds of V8  Juice.

The point for us to consider here is this:  isn’t this exactly what’s happened in our own lives?

Let’s count –  How many TV channels do you have? Magazines do you read? Restaurants do you eat at?  Doctors do you have? Houses do you own? Unread books are on your Kindle? Kids events do you attend in a year? Potential colleges will you visit to pick one? Credit Cards are in your wallet? Careers have you had? States have you lived in? Friends do you have on Facebook? Uncleared emails and photos are on your smartphone?

Haven’t all of these types of add-ons ramped up your stress?  Consider how easily you can reduce the pressure by cutting everything back to where you only have one of these:  One house, Car, Partner, TV, Job, Bank, Phone number, email address, Hobby, Sport, and so on.

Carry the reduction a step further by reducing the complexity of the choices you’ve made.

Then you will have created the peace and the time, to think and live at the more satisfying level you seek.

And don’t wait for a New Year’s resolution to do this.  Begin now.

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